This rant on the Facebook page of Bodyform by a man hoodwinked by their commercials of fun, active women on their period as a boy, only to be bitterly disappointed when he found out the brutal truth as a man, has gone viral with more than 85,000 likes.
The subsequent video response from Bodyform to Richard Neil’s rant was made in Bristol by viral advertising specialists Rubber Republic. “This May Be the Best Response Ever to a Facebook Rant — Period”, wrote Mashable when they covered the story here.
“I divide my officers into four groups. There are clever, diligent, stupid and lazy officers. Usually two
characteristics are combined. Some are clever and diligent – their place is the General Staff. The next lot
are stupid and lazy – they make up 90% of every army and are suited to routine duties. Anyone who is
both clever and lazy is qualified for the highest leadership duties, because he possesses the intellectual
clarity and the composure necessary for difficult decisions. One must be aware of anyone who is stupid
and diligent – he must not be entrusted with any responsibility because he will cause only mischief.”
General Baron Kurt von Hammerstein-Equord, Chief of German Army Command, 1930-33